Marketing data confirm what every stay-at-home viewer already suspected: Nearly all Americans will invest time and money going out to a film only for a really buzz-worthy, genuine and certified, bona fide blockbuster-a movie that’s absolutely and non-negotiably “must-see…right now!” In a year distinguished by some truly fine “indie” and art house films, and in a season marked by movie producers’ marketing machines running in overdrive, 2010 has generated remarkably few big hits. Actually, market trends reveal that the Grand Canyon between the big films and the flops yawns ever wider. “Toy Story 3” is the season’s runaway winner, but various other heavily marketed Disney offerings have gone straight to video, complete box-office disasters.
The trend is accelerating. All of the time, American movie audiences will wait even for Academy Award-winning films to become on DVD or via their on-demand services from cable and satellite providers. Now, with the advent of online movies, trips to the multi-plex can become even rarer.
An embarrassment of riches on the online menu
Although it hardly matters given that the field is crowded with competitors, analysts say that Netflix launched this trend and has emerged as its biggest beneficiary. ดูหนังใหม่ Making movies and hit television programs available online and accessible through Wii, Playstation, and X-Box, Netflix has driven its earnings up 34% within the last few year. More to the point, it’s revolutionized users’ viewing habits, making all of their favorites instantly accessible through a variety of devices including their hand-held phones and iPads.
Along with making movies and television series more accessible, online movie sites provide viewers with a staggering array of choices, and the menu seems to grow exponentially with each passing day. Along with recent hit movies and individual episodes of popular shows available almost immediately after they air, some online movie sites offer impressive libraries of drama classics dating back almost to the invention of movies with sound. Just like importantly, with the advent of 3D television, many viewers enjoy better, more vivid, more engrossing experiences with considerably better sound and far greater comfort in their house theaters than they did in high-priced amphitheater presentations.
“This isn’t an anomaly, a blip on the line, or perhaps a flash on the radar screen,” insists Danielle Brooks, media analyst at Patterson-Forbes Partners. “Consumers are voting with their thumbs, choosing online movies over theaters with a huge margin, and preferring internet viewing even over their cable and satellite options.” Brooks explains that online viewing sites offer more choices among more brand-new movie and television hits, often at little if any charge. “Netflix, primarily on the effectiveness of its reputation, numbers among the few services that makes money from user fees,” says Brooks. “Most the others rely on advertising revenue from distributors and from producers of high-end video games-another option easily obtainable from most online movie sites.
Brooks and other visionary online movie prognosticators foresee the viewing experience gradually becoming more interactive. “Producers and directors will make big-budget movies available with alternate endings or extra action sequences, letting consumers subscribe to the movies’ development,” Brooks suggests. “DVD sales tell producers and studios that viewers like having control over the content of their movies, and parents especially appreciate having some measure of control or influence over their teen-agers’ viewing.”