The multitude of advertising vehicles available nowadays has caused it to be hard for many advertisers to distribute their advertising budgets. From traditional newspaper advertising to interactive web-based advertising, the opportunities for advertisers are endless. A wholesome combination of these and other advertising media is ultimately the best method of an effective campaign. However, lately the nay-sayers of newspaper advertising have started initially to garner attention. Permit me to refresh your memory on the continued benefits of newspaper advertising.
Newspapers have already been gracing the doorsteps of American homes since early 1700s. That is over 300 years of budding romance between American consumers and their beloved newspapers. Lee Clow, the Chairman & Global Director of TBWA\Worldwide explains that the, “Newspaper is really a special medium. It’s not urgent, not yesterday or tomorrow but today. Sitting with a newspaper and a walk each day will be one of the very most intimate media experiences there is.” The title of this article is “Newspaper Advertising…Benefits Revealed” so… when will the benefits be revealed? I am addressing that! The newspaper has generated its reputation as a reliable supply of information; this goes for not only its articles but also for the advertisements it features as well. pool result Every individual newspaper has guidelines and restrictions that really must be met by each advertiser. This is not always the case with the truckload of advertisers that place ads on the web. Unfortunately, you can find unscrupulous people and firms that are able to post ads on various websites without undergoing any kind of screening. Consumers can continue steadily to feel secure realizing that advertisements making it to print have already been examined and approved because of their benefit.
Another advantage to newspaper advertising may be the portable/permanent facet of a newspaper. A newspaper is effortlessly toted from home to work, to lunch, back once again to work and back once again to home. This allows readers to pick up the paper when it is convenient for them. So far as the permanent feature of the newspaper… let’s look at an example. Over a walk you’re perusing the pages of your local paper. You encounter an ad for a new product that strikes your fancy. You place the paper aside until later when you yourself have some spare time and can research the product. Later that week, you select up the ad and make a telephone call to the company advertising the product. Exactly the same product is advertised while you are surfing the web. You bookmark your website in order to come back to your website later. However, later that week the ad is seemingly gone from the site. Can it be on a rotation? Was the ad pulled? You might never know. This example might be a bit dramatic, nonetheless it illustrates the benefit of a concrete ad that somebody can revisit and review.
Perhaps the best argument for making the case for newspaper advertising may be the “opt-in” feature. The world is packed with annoying advertisements (not to state they don’t work), TV commercials, pop-up internet ads, spam emails, etc. etc. etc. Newspaper advertisements continue to be an opt-in advertising method. People can decide whether they are likely to read your newspaper ads. They know the ads exist, alongside the articles they read everyday, and they have the choice. And as as it happens many adults are making the choice to learn those ads, because they find them useful. In a 2007 study done by Mediamark, 51% of the adults they interviewed said they found newspaper advertising “somewhat/very useful.” Today and age, people don’t wish to be bothered. Case and point? DVRs are becoming increasingly popular and allowing people to fully skip over commercials. Folks are locating a way around commercials, anti-spam filters are finding ways to weed out spam emails, pop-up blockers are eliminating pop-up ads. The list goes on. However, newspaper ads haven’t become an irritation, they continue to be a way to obtain useful information for readers of the newspaper.
Advertisers have a difficult decision in distributing their advertising budgets. There’s no “right answer” for how or where to pay your money. No advertising plan is going to be right for all advertisers. Each advertiser must test different ads in various mediums in order to uncover what will produce results. Newspapers have been a valued way of advertising to companies and individuals round the world. They provide benefits to advertisers that net based advertising cannot. Newspaper advertising continues to be doing work for advertisers that continue to identify its value. If you are divvying your advertising budget in 2010; do your research, weigh your options, but don’t overlook the worthiness that newspapers have always offered advertisers.
